Join the waitlist - we start in autumn
You’ve done all the things you’ve been told too…you’ve got clear business goals, you know your audience inside out and best of all you show up consistently to speak to them through your socials.
But it’s a bit like tumbleweed…
Engagement in down and people aren’t sliding into your DMs like you’d have hoped.
Well it’s not you..it’s the ever changing algorithm and yes sure you can still have great success organically but it’s getting increasingly hard to get your message out there in the sea of content.
People have hit content overwhelm…
It’s so frustrating when you’ll taken the leap and have a sh*t hot business and you KNOW that there are tonnes of your perfect people out there who could benefit from your offerings.
It’s like you’ve spent all that time and money carefully curating a big fabulous party for hardly anyone to show up.
Well it’s time to get the invite firmly into their hands and ready to party…
If until now you’ve been relying on organic social to get your message out there it might be time to up your game and consider a paid strategy.
Meta ads can be the perfect first step into the world of paid ads because they:
🔥Are cheap to run.
🔥Fast track your message straight to your potential customers.
🔥Are relatively simple to set up and understand with the right guidance.
🔥Produce a high ROAS (return on ad spend).
Investing in meta ads is going to save you a whole tonne of time and get your offerings right under the nose of the people who are most keen to connect with you.
In fact it actually means you can spend less time curating time consuming organic posts once you have your inbox pinging with new leads and sales.
I know the thought of running your own ads can be overwhelming and also whether they are the right thing for your business model at the moment…
That’s why I’m creating ‘Meta Ads with Mim’ my online self-paced course where I’ll be demystifying meta ads for you.
What you will learn:
What You’ll Learn
Module 1: Introduction to Meta Ads
Understand the Meta advertising ecosystem (Facebook, Instagram, Messenger, Audience Network)
Learn the differences between Boosted Posts and Ads Manager campaigns
Set up your Business Manager and Ad Account correctly
Module 2: Campaign Strategy & Objectives
Choose the right campaign objective based on your goals (awareness, traffic, leads, conversions, etc.)
Learn how the campaign structure works: Campaign > Ad Set > Ad
Discover how to align your funnel stages with Meta objectives
Module 3: Audience Targeting
Master Core, Custom, and Lookalike Audiences
Learn retargeting strategies to bring users back
Discover how to use interest and behavior targeting effectively
How to use Advantage+ audiences
Module 4: Creative That Converts
Understand ad formats: image, video, carousel, reels, and more
Learn copywriting techniques that drive engagement and action
Discover creative testing methods (A/B testing, dynamic creatives)
Module 5: Budgeting & Bidding
Set budgets at campaign and ad set levels strategically
Understand how Meta’s auction and bidding system works
Learn cost control strategies for different objectives
Module 6: Pixel, Events & Conversions API
Install and configure the Meta Pixel
Set up Standard and Custom Events for accurate tracking
Learn when and how to use the Conversions API
Module 7: Reporting & Optimisation
Read and interpret key metrics in Ads Manager
Optimize campaigns based on performance data
Learn how to scale winning ads while maintaining efficiency
Module 8: Advanced Strategies & Troubleshooting
Dive into advanced tactics like manual bidding, campaign budget optimization, and stacked audiences
Learn how to troubleshoot common ad rejections and delivery issues
Discover strategies for long-term ad account health